In this post we focus on Social Media as you work towards becoming a Brand Inside a Brand to enhance your career. Social Media is one of three parts in Phase 4 (Lead) of becoming a Brand Inside a Brand.

We’ve already spoken about:

Phase 1: Assessment

Phase 2: Build (Relationships and Community)

Phase 3: Manage (Projects and Time/Priorities)

Phase 4: Lead (Thought Leadership, Storytelling)

Now let’s take a look at Social Media.


The video above covers the importance to leveraging social media to amplify your message as well as an opportunity to listen to your audience.

Many professionals still aren’t leveraging social media as a way to enhance their career. Here are 3 steps I’d like you to take

  1. Sign up…completely. You can start with LinkedIn (that may feel safer for you), potentially look at Twitter. You may also want to look into changing your internet for plans similar to Viasat internet or faster providers in your hometown should your current one not be up to scratch.

  2. Join a couple of Twitter chats; it’s a great way to start connecting with people and building your twitter following; I’ll have more details in later episodes on how you can actually start these things up.

  3. Use your email signature as a way to invite people to join you on your new social media platforms.

You are getting closer to moving from just being “inside a brand,” to becoming a “Brand Inside a Brand.”

Are there any specific questions I can answer for you about finding projects to manage? Feel free to leave me a message using the “Ask the Ambassador” button on the right side of the screen. There you can leave a 20 second voicemail that I will promptly answer.

Looking to take your career to the next level? Tired of wrestling with problems alone? Let me be your sounding board. Let’s set up a complimentary Ideas and Insight session.

As always, my goal is help you Run the Point (take action) from where you are, with what you have.

Your Ambassador,

Mike Ambassador Bruny


Mike Ambassador Bruny
Mike Ambassador Bruny

I have a deep desire to help spread entrepreneurial thinking as the solutions to many of our problems today. I am a project kind of guy who loves to get things started. When I'm not in search of contract work (projects) that I can do during the nights and weekends I can be found working as a mild mannered Digital Content Manager for Babson Executive Education.