I had the pleasure of being a guest on a G+ Hangout fireside chat with Sheridan Gaenger from Addvocate.  I answered 18 questions about starting and running an Employee Advocacy program.  The video and a list of the questions, [with timestamp] are below.  If you have more questions, let me know and I’ll answer it via video for you. 

YouTube Link

The Questions You Wanted Answered

  1. What do you think employee advocacy is all about? [1:33]
  2. Why do we want to share across social media? [2:21]
  3. Why do you think companies should harness their employees active collaboration on social media rather than hinder it? [2:48]
  4. How do you get an employee advocacy program on the radar of the enterprise? [3:50]
  5. What should be the top focus for the champions looking to role out this initiative in employee advocacy? [5:00]
  6. How do we show that employee advocacy isn’t just for the marketing department in the company? [5:45]
  7. Why do you think employees should care and be motivated to be part of an employee advocacy program? [7:00]
  8. Why investing in an employee advocacy program is going to be a great resource for any company? [8:10]
  9. How you should go about training your employee advocacy participants? [9:45]
  10. How can companies excite / motivate their users to be involved with using an employee advocacy platform? [10:45]
  11. Do you see employee advocacy piggy backing on growing your content marketing efforts and can anyone be a content marketer? [11:52]
  12. What do you think is next in employee advocacy? [13:15]
  13.  How do we measure the success of an employee advocacy program? [14:35]
  14. How do you motivate and train to make sure employees are successful when they get their hands on an employee advocacy platform? [15:30]
  15. My company is really focused on controlling their message; how do I deal with that? [17:15]
  16. How many employees do you need to start a pilot? [18:50]
  17. What land mines / obstacles should I be prepared for when rolling out an employee advocacy program? [19:55]
  18. Will an employee advocacy program work if you have offices around the world? [21:34]

Do you have more questions?  Leave them in the comments or send it to me via email, Mike@BrandInsideaBrand and I’ll get back to you right away. 

My goal is to help turn employees to ambassadors. 

Your Ambassador,

Mike Ambassador Bruny

Mike Ambassador Bruny
Mike Ambassador Bruny

I have a deep desire to help spread entrepreneurial thinking as the solutions to many of our problems today. I am a project kind of guy who loves to get things started. When I'm not in search of contract work (projects) that I can do during the nights and weekends I can be found working as a mild mannered Digital Content Manager for Babson Executive Education.