You’ve already gone through Phase 1: Assessment and now we are on our way to Phase 2: Build. Build has 2 parts to it. Building relationships and building community. In this post we are going to focus on Building Community.
3 Things you can do to build community as you become a Brand Inside a Brand at work
Bring People Together
Where is the opportunity at your company to pull together people who have similar views are similar goals?
It only takes one person to take the lead and make the suggestions, invite folks to come out and get it all started.
There are people who are considered connectors (they just seem to know everyone). You want to invite them and ask them to bring people who fit the criteria you have set.
Focus On Strengths
When you get the people together, pay attention to what their strengths are and how the dynamics are working within the group.
The focus on strengths sets the group up to be able to help each other in various areas and it also creates the opportunity to use the group to get bigger things done. That’s my next point. Take on bigger missions.
Take on Bigger Missions
I have a group of gentlemen who I gather with in my local area. We meet every other Sunday for coffee. We talk about all kinds of things, including our respective work, family and how to over come obstacles.
The really cool thing is that over time we have really gotten to know each other and have a sense of each others strengths. That knowledge has allowed us to create a bigger Meet up group focused on helping people express their art (not just talking paint brushes and pencils here, but that thing you cannot not do).
We were also able to put together a charity: water campaign that raised over $10,000 in 8 weeks by leveraging the power of new media.
Those missions we took on also allowed us to build our skills and things we can add to our bio.
All things that can help in becoming a Brand Inside a Brand.
Do you have any specific questions about building community as part of an employee advocacy program? Let’s connect.
As always, my goal is help you Run the Point (take action) from where you are, with what you have.
Mike Ambassador Bruny