You decided to build an employee brand ambassador program (employee advocacy). Most likely you researched and found the employees who are already active on social and who have shared positive sentiments about your company / brand.
You are on your way to pilot a program and figure out what works and what doesn’t for your company. There are two questions I’d like you to ask your freshly minted ambassadors.
1. What makes it easy for you to love us?
2. What makes it difficult for you to love us?
Do more of the former and less of the latter.
What did you find out when you asked the questions above?
Listen to the audio on SoundCloud
Keep building personal brands for business results.
Mike Ambassador Bruny