It was a pleasure to interview Joe Pulizzi, the founder of Content Marketing Institute and the brain behind Content Marketing World, which is a conference focused on content marketing for business professionals.
Marketing is essential nowadays if a business wants to sell their products and services. How else would consumers know about them if they didn’t market their products? From technology-based businesses using copywriters (from companies like Horizon Peak Consulting) of similar genre to various other innovative strategies which could be potentially utilized – the need to get the word out about their business and get in touch with prospective clientele is immense. However, businesses run marketing campaigns every day so in order to succeed, businesses need to create innovative marketing campaigns to attract the attention of consumers and sell them products. As expected, not every business creates such profitable campaigns and sometimes they need a little help from the experts. For some, it’s a quick fix and they can go now to a marketing guru, take their advice and create a great campaign. For others, it’s not always a quick fix and sometimes campaigns should be outsourced to professionals to ensure they’re done well.
I first heard of Joe and his movement on the Social Media Marketing Podcast and then met him in person at Social Media Marketing World in San Diego. I love his energy and vibe and I know you will too.
Content Marketing World starts on September 10 and you can find more information on their site: www.ContentMarketingWorld.com
YouTube Video Link: http://youtu.be/4NYtETcYUFA
A few highlights from the video above:
- Joe is focused on making sure his attendees have fun and also has a “We have to help the people” attitude.
- Joe is clear on this conference not being for everyone but it’s for the folks who are in the content marketing trenches. If you are a solopreneur you may want to join their Small Biz Summit which is hosted by Copyblogger and has Marcus Sheridan, Ann Handley and Brian Clark as featured speakers.
- There is a greater focus on “how to,” and less on Theory
- Plus…you get to hear how Joe used a Jay-Z quote in his first conference
Remember, long after the conference has concluded, it’s the connections that continue.
Mike Ambassador Bruny