It was a pleasure to interview Joe Pulizzi, the founder of Content Marketing Institute and the brain behind Content Marketing World, which is a conference focused on content marketing for business professionals.
I first heard of Joe and his movement on the Social Media Marketing Podcast and then met him in person at Social Media Marketing World in San Diego. I love his energy and vibe and I know you will too.
Content Marketing World starts on September 10 and you can find more information on their site: www.ContentMarketingWorld.com
YouTube Video Link: http://youtu.be/4NYtETcYUFA
A few highlights from the video above:
- Joe is focused on making sure his attendees have fun and also has a “We have to help the people” attitude.
- Joe is clear on this conference not being for everyone but it’s for the folks who are in the content marketing trenches. If you are a solopreneur you may want to join their Small Biz Summit which is hosted by Copyblogger and has Marcus Sheridan, Ann Handley and Brian Clark as featured speakers.
- There is a greater focus on “how to,” and less on Theory
- Plus…you get to hear how Joe used a Jay-Z quote in his first conference
Remember, long after the conference has concluded, it’s the connections that continue.
Mike Ambassador Bruny